top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
REI Co-op "Runway Wild"
Purpose
Social Media Campaign • Brand Repositioning
Roles
Creative Director • Art Director • Stylist • Co-Photographer • Designer • Copywriter
Runway Wild is a social-first campaign for REI Co-op that merges outdoor culture with high-fashion visual storytelling. Designed for Instagram, the campaign repositions hiking as a style-forward lifestyle through editorial imagery, cohesive art direction, and a curated feed experience that makes nature feel aspirational, expressive, and Gen Z.
bottom of page